An Alien Huluween
A set of network IDs promoting Hulu for the Halloween season, featuring famous creatures and scores from the "Alien" franchise, available to stream on Hulu.
Social Media Mockup
A mockup video for what this promotion would look like as an ad on Instagram.
Assets and Animations
I created these promotional pieces by digitally drawing assets and backgrounds in Procreate. I then used these assets in a mixture of frame-by-frame and After Effects animation. Both projects were finished in After Effects for compositing, lighting, audio, etc.
Initial Concept Development
I started by doing some research about the company, its branding, its holiday promotional material, and its streaming library. From this research, I then came up with a concept.
Visual and Narrative Development
With my main concept in mind, I then came up with 3 different directions, each focusing on a different creature from the film. With some refinement and reference, I was off to asset creation and animation.
