Watchmen Rebrand
For this project, my partner and I were tasked with rebranding a television show of our choice by analyzing its current show package and designing a rebrand including a main title and promotional toolkit.
SIzzle / Show Package
Title Sequence
Promotional Toolkit
We chose HBO's Watchmen(2019) as the subject of our rebrand. While the show already has amazingly unique title cards, it did not have a proper title sequence and had very little promotional material. For this rebrand, we took inspiration from the show, its modern branding, and the original Watchmen comic. Using paper textures, comic layouts, ink, and the iconic Watchmen yellow, we wanted to use these visual symbols to tackle a rebrand centered around themes of time and identity.
Style Frames
Research and Concept
Show History Research
Show Branding Research #1
Show Branding Research #2
Rebrand / Title Sequence Concept
Rebrand Moodboard
Credit Information
Toolkit Breakdown
Social Media Promotion
Broadcast Branding
Streaming Branding
Streaming Branding
Public Promotion
